It almost seems to easy when you think about it, but when it comes to marketing a weight loss product or business opportunity, there’s one trick that stands the test of time… before and after!
Watch any infomercial or commercial promoting a weight loss product, fitness machine or anything that’s geared to help you lose weight or get fit and what do they all have in common? “I was fat, now I’m not because I use this!”
The modern Internet makes it easy for any savvy marketer to get creative and drive traffic from their specific niche, regardless of the competition. Resources like Digg, Mixx, Hoobly… even Craigslist make it pretty easy to get your offering in front of the right people through the search engines.
Then, of course, we have YouTube, MySpace, Facebook, Twitter and more where we can post pictures, posts and videos that show our progress… making it very easy to set up a story line where people can follow you along on the journey. They can experience the sites, sounds and challenges you experience through the world of Internet media. It’s pretty remarkable when you think about it and most of it is free!
Think about it… with a little ingenuity you can create a blog using Wordpress or Blogger (best to set up Wordpress on your own hosting account), utilize Squidoo and Hubpages for backlinks and SEO, create some video, document your journey through written text, advertise a free sample of any products you may be using to build your business… get the idea?
With Google being as handy as it is, if you have questions about how to do anything, just do a little research and you will, mos likely, find someone on the globe who has created a video to show you how to do something.
When it comes to setting up an effective marketing campaign online today, there aren’t any excuses for why someone cannot… it comes down to a will not. It’s all about taking action, that’s the key. Once you start something, keep building it and do not stop. Put 3 to 6 months of solid work into it and watch what happens.
If you are going to be successful online with a home business then you need an audience. The Internet has changed dramatically! You’ve heard the saying “the whole world is a stage?” That same truth fits the Internet to a “T”!
One might pose the question here, “What if I don’t need to lose the weight but still want to market the product?” Simple, find someone who does need to lose the weight and is willing to be the star of the show. Maybe do a joint venture with that person in a business opportunity that you wish to promote.
Please take the following into consideration before making a decision to market your weight loss business opportunity online…
1.) Keep things real - when creating your content, videos, audio, etc. make sure that you are offering great value and not just pitching the product. There’s a time to pitch the product but people are going to be more responsive when you offer solid insight and quality content versus blogs and videos full of advertising. Look at what’s being done on TV when it comes to reality weight loss programming and get ideas from that. You don’t have to be an actor to share experiences.
2.) Offer samples – if you have a way to get samples in the hands of your would be customers then do it! Setting up a marketing system online where people opt in to request samples via the postal mail works wonders. It’s a small investment and price to pay when you consider the potential of a quality business opportunity.
3.) Find one thing and stick with it – If you have found a business that drives your passion and fits you as a person then that’s the one you want to build. Just because you are into weight loss products doesn’t mean you have to promote them all. You will find that results come much faster when you find one opportunity and focus 100% of your effort on it.
4.) If you put your mind to it, you can create any condition in life that you wish!
1. The “I” of you is not the physical body; that is simply an instrument which the “I” uses to carry out its purposes; the “I” cannot be the Mind, for the mind is simply another instrument which the “I” uses with which to think, reason, and plan.
2. The “I” must be something which controls and directs both the body and the mind; something which determines what they shall do and how they shall act. When you come into a realization of the true nature of this “I”, you will enjoy a sense of power which you have never before known.
Charles Haanel – The Master Key System – Chapter 4 reference 1 and 2
Cheers!
Rex
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November 17th, 2009 
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